About Us

SEROVA is an independent Chinese eyewear brand under Beijing Zungui Vision Trading Co., Ltd., founded in Beijing in 2002. The brand specializes in the research, development, and design of optical frames and sunglasses, with a strong commitment to innovation, comfort, and contemporary style. SEROVA introduced the concept of “Comfort Sensory Glasses,” combining premium materials, scientific structural design, and face shape adaptation technology to meet diverse wearing needs across multiple scenarios.

Over the years, SEROVA has continuously strengthened its manufacturing and design capabilities. In 2003, the company established a high-end eyewear manufacturing facility to advance Aviation Titanium application technology. It later introduced an innovative high-cost-performance sales model and launched the SML Sizes “Face Shape Adaptation” eyewear collection in 2019. Since 2013, the brand has received multiple industry honors, including Best Optical Frame Brand and product quality awards. SEROVA has also enhanced its international brand image through collaborations with celebrities such as Cherrie Ying and global ambassador Hua Chenyu. Today, the brand works with more than 25,000 retail stores and has successfully expanded into Southeast Asian markets.

Currently, SEROVA’s branch company in the United States is responsible for product design and global market-oriented innovation. The U.S. team focuses on developing internationally competitive eyewear collections with the goal of bringing SEROVA products to the global market, especially positioning the brand to become a leading eyewear brand and achieve the No.1 market share in the United States.